Web 2.0 campaigning

The IBEW is publicizing its use of a blogger.com blog to communicate among workers interested in the unionization effort at an Anheuser–Busch InBev Metal Container Corporation facility that manufactures beer cans. The blog appears to have overcome two crucial issues. First, employees had accessibility to information and the ability to discuss and ask questions 24/7. Second, because the blog participation was anonymous, employees were less susceptible to pressure. This makes a lot of sense, and employers need to respond with a lot more than a static downward communication web site.